5 Takeaways From Apple CEO’s Memo After $1 Trillion Valuation

Apple has finally hit the $1 trillion USD valuation mark, beating the likes of other tech giants such as Google and Amazon. On the tails of the achievement, Apple CEO Tim Cook sent out a memo to Apple employees to put into perspective what this milestone means for him and the company. The memo is worth dissecting as it’s beautifully written, filled with humble wisdom of a man who is clearly grounded despite being at the helm of one of the most innovative, revolutionary companies in the world.

Here, we list 5 simple takeaways from his memo:

  1. Stay true to who you are: “Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.”
  2. Humility and gratitude for the people around you “I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you.
  3. Showing respect for your supporters: “Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our co-workers and all those who came before us at this remarkable company.”
  4. Remember your ‘Why’: “Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do.”
  5. Keep looking forward: “Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.”

Read the full memo below:

[skin-wave-divider position=”horizontal” align=”left” color=”#353535″ animate=”true”/]

 

Team,

Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values.

It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you do, and it’s the privilege of a lifetime to work alongside you. I want to thank you from the bottom of my heart for all the late hours and extra trips, all the times you refuse to settle for anything less than excellence in our work together.

Let’s take this moment to thank our customers, our suppliers and business partners, the Apple developer community, our co-workers and all those who came before us at this remarkable company.

Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges — and that the people who are crazy enough to think they can change the world are the ones who do. In today’s world, our mission is more important than ever. Our products not only create moments of surprise and delight, they empower people all around the globe to enrich their lives and the lives of others.

Just as Steve always did in moments like this, we should all look forward to Apple’s bright future and the great work we’ll do together.

Tim

Leave a Reply