Apple’s Larger Than Life Ad For iPhone XS

Behold the powers of the magical iPhone XS Max in Apple’s whimsical new ad called “Growth Spurt” in the video above.


Directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón, creates a world where anything viewed through the iPhone XS Max’s 6.5-inch display instantly grows to an enormous size.

 

 

Corgis, avocado toast, golf balls, even babies can’t dodge the engorging powers of the iPhone XS Max. The video uses the song “Catch My Breath” by Confidence Man.”

The iPhone XS Max and iPhone XS went on sale last week on September 21 to positive reviews. Early adopters are praising the better batter life, new camera, Face ID, and speedy A12 Bionic chip.

 

N U T S H E L L

“Growth Spurt” was directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón

The ad imagines a world where anything viewed through the iPhone XS Max 6.5-inch display instantly grows to a large size.

The ad uses the song “Catchy My Breath” by Confidence Man

The iPhone XS Max and iPhone XS has positive reviews—better camera, battery life, and speedy A12 chip.

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