Apple’s Larger Than Life Ad For iPhone XS

Behold the powers of the magical iPhone XS Max in Apple's whimsical new ad called “Growth Spurt” in the video above. Directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón, creates a world where anything viewed through the iPhone XS Max’s 6.5-inch display instantly grows to an enormous size.     Corgis, avocado… Read More

Uber Undergoes Major Rebrand in 2018

"A tech startup turned global mobility platform in eight short years deserves a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute." ---Uber     After years of Uber's hostile corporate culture that pegged CEO Travis Kalanick as a toxic leader, Uber is finally ready to start building a… Read More

Colin Kaepernick For Nike’s “Just Do It” Campaign

In an extremely powerful and controversial move, Nike has placed one of the NFL's most outspoken and polarizing figures---Colin Kaepernick---as the face of their 30th Anniversary "Just Do It" ad.   Though he is a former athlete due to what some may say is a shut out by the organization for kneeling against racial injustice,… Read More

LEGO’s New Ad Taps Into Childhood Imagination

LEGO—the ubiquitous building blocks of most childhoods—has a new ad campaign that taps into the pulse of childlike creativity that colored so many of our experiences growing up. The ad campaign, titled Imagine and Build the Future,  was designed by Asawin Tejasakulsin, a senior art director at Ogilvy & Mather in Bangkok, Thailand. The two series feature incredible LEGO…

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Taku Omura Reimagines Famous Logos as Everyday Items

Japanese designer, Taku Omura of OOD studios, unveiled his design series “Trial and Error” on Twitter recently, where he takes the shapes of famous logos and reinterprets them to be used as everyday household objects. By using a 3D-printer and some clever design, Omura is able to create functional and inventive items that keep the integrity…

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Will Trump Dig A Rainbow Air Force One?

The San Francisco and New York-based design firm Collins has taken it upon itself to offer the president some new options for the Air Force One. The plane’s design hasn’t been updated for over 55 years since legendary graphic designer Raymond Loewy first proposed his sketches to President Kennedy. The result?  All of their designs…

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Netflix’s Profile Icons Get a Makeover

The profile icons associated with each Netflix account are finally getting a makeover. Announced by Netflix’s product innovation director, Cathy Conk, the profile icons were first introduced back in 2013—after five years of pumping out new and original content, they’ve decided to turn their focus to the platform aesthetics and give a little customization to…

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Nike’s New High-Tech Store Tracks Shopping Habits

Data provided by NikePlus members’ shopping habits in LA will shape exactly what the store stocks. The Melrose store is part of Nike Live, and the Swoosh describes it as “an experimental digital-meets-physical retail pilot.” The new concept store is called “Nike by Melrose” and it is a retail location inspired by the internet. The 4,000-square-foot…

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