Instagram’s employees have a new home in New York, with the company taking over the top floors of 440 Broadway at the old Wanamaker’s department store close to Manhattan’s Astor Place, where its parent company Facebook also has offices. It was a timely and long awaited moment for the tech giant and their East Coast offices, which started out housing only three employees and has now ballooned to over 290 people. The New York location will be Instagram’s second major hub next to its San Francisco offices.
The architecture firm at the helm of this project was the Los Angeles design juggernaut Gehry Partners. To make sure that they were creating an office layout that would make sense for the employees, they worked alongside the team at Instagram to design a setup that would not only include an efficient work space, but also to help create installations and structural elements that would work in line with the company’s aesthetic and vision.
It’s so special to be able to come into a space that is truly Instagram; that’s crafted and special
—Instagram co-founder Kevin Systrom
At the entrance is a digital greeting wall with rotating imagery from Instagram feeds and stories from its 800 million-plus users. There is also a partial geodesic dome made of dichroic glass that changes colors, has controllable lighting, and adjustable seating underneath, making it a prime selfie spot.
In the centre is a juice and a gelato counter “inspired by 1930s Cuban-Miami aesthetic”, as well as a fully stocked bar called Thirsty Flamingo that is decorated with peach-coloured surfaces. Conference rooms are named after popular Instagram accounts and search terms, including Accidentally Wes Anderson, Old Fashioned, Rainbow Bagel, Blair Waldorf, Rich Dogs of Instagram, and All Black Everything.
A library space is intended for informal but quiet working, away from the workspaces at the east and west ends. Several private meeting spaces are also offered, along with a soundproof studio for recording audio and filming interviews.