ORCV’s sole role was to redefine and develop the Mood and Look of OatsOvernight’s Social Media Content. We focused on bringing flavor to life and massaging the notion of pre- and post- workout out a supplement to a protein shake.
In addition, data skewed fairly high that our customer demographic skewed towards professionals in the health and medical fields. So clean, sterile environments and efficient lifestyles we key in our visual branding.
Well crafted content instills buyer confidence and builds brand equity.