Spotify’s Largest Campaign

It seems like everyone I know has a premium Spotify account. (I personally use Apple Music, but whatevs.) Last week the streaming giant launched their biggest brand campaign to date, titled “Love What You Love”. While Spotify’s other campaigns have focused on listener data, this one focuses on their free version. The creative was handled in-house, in which they created a number of short films to accompany the out-of-home ads.

Source: AdWeekly

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